ABS CBN can survive without a franchise

With the possibility of ABS CBN not getting a franchise renewal from the House of Representatives, the giant radio and TV company may need to seek other sources of revenue for the corporation to survive. No one in his right mind can state that in the short term, without a franchise, ABS CBN can still command the same level of net profits but there are a lot of positives that ABS CBN can utilize to still remain as a giant media corporation.

The number one advantage of ABS CBN is its seemingly endless pool of talents. Vice Ganda, Anne Curtis, Koko Martin, Sarah Geronimo, Nadine Lustre, Angel Locsin, Kim Chiu, Kathryn Bernando, Daniel Padilla and many others are just the big names in the entertainment department. In the news category, Ted Failon, Noli De Castro, Julius Babao and Anthony Taberna are household names. Maalalala Mo Kaya is a top rated radio program.

With all that talent, ABS CBN must somehow find a venue or platform to reach their Kapamilya fans. Leasing or taking over (in whole or in part) a number of dormant, idle or marginal radio and tv stations may somehow comply with the amount of airtime that the current ABS CBN is consuming everyday. Obviously not all of the current programs can be accommodated from day one but from the management point of view, that situation could actually be a blessing as ABS CBN would be forced to let go of unproductive shows to concentrate on their blockbusters.

The internet is another area where ABS CBN already has a significant presence in Facebook (including FB live streaming), YouTube, Twitter and Instagram. The international market is a huge potential for ABS CBN to explore what with its library of programs that can achieve global distribution.

Realistically, the transition from having a franchise and losing it would be a difficult path to thread but it CAN be done.

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